Manage episode 218986016 series 2440154
In today's world of non-stop marketing and promotional messages hitting you in the face from morning to night, everyone has a free report, everyone has a free webinar, everyone is an expert, every 20 year old is a life coach, right? The noise out there is getting absolutely ridiculous by the day.
So one of the ways in which you can stand apart from all of the empty-noise-makers, is to give people a quick win - deliver instant gratification.
We humans are inherently wired to want things RIGHT NOW. Not next week, not tomorrow, not even in an hour. Like, RIGHT NOW.
And nothing has made delivering things RIGHT NOW like the Internet, right? Yet why is it that marketers make it so difficult for their potential audience to get to the meat of their content?
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