Manage episode 224603076 series 2440154
You have probably heard of WIIFM - What's In It For Me.
Now, normally empathy is a problem for most people, even me. Doesn't matter how much we talk about looking at something from someone's eyes, or walking in someone's shoes, or being in their shoes, all of that is great, it's not just the idea that matters, but how you position it matters.
So every time you think of the buzzword WIIFM - What's In It For Me - the whole point is lost every time you say the word ME.
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