Find a Purpose or Face the Pitchforks: This Ad Agency Is Betting on Doing What's Right


Manage episode 207109463 series 1568889
By Boots Road Group LLC and Spencer Critchley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Drew Train was a rising star on Madison Avenue, working at the legendary J Walter Thompson agency for clients like HSBC, one of the biggest banks in the world.

But at night, he was going to Occupy Wall Street rallies.

That's because he thought something had gone very wrong with business: it was extracting more from the world than it was putting back, and benefiting the rich over everyone else.

Eventually, he couldn't stand the tension between his day job and his values, and he ended up leaving J Walter Thompson to co-found a new agency, Oberland, with Bill Oberlander, himself a highly successful ad veteran who had designed campaigns for clients like Target and Snapple.

At Oberland, Drew and Bill work with nonprofits, like The Nature Conservancy, and for-profits, like the Blue Man Group. But increasingly, they believe there'll be less difference between the two: all for-profit businesses will have to be socially responsible, or risk going out of business — and quite possibly taking the whole system down with them.

In this episode, Drew tells host Spencer Critchley why business as usual won't work any more and describes what's coming next.

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28 episodes