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Jeff Greenfield sits with Sima Vasa today for the sixth installment of this Attribution Accelerator round-up series. He shares how marketing mix models differ from multi-touch attribution, as well as how the latter helps marketers play in the modern space. Jeff Greenfield – C3 Metrics and Attribution Jeff is the COO and Co-Founder of C3 […]
The post Jeff Greenfield – The Value of Multi-Touch Attribution | Ep. 046 appeared first on Infinity Squared, LLC.
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