Kris Hull & Chris Murphy – The New World of Brand Guidance | Ep. 033

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Kris Hull & Chris Murphy - The New World of Brand Guidance | Ep. 033

On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more. Kris Hull and Chris Murphy – MASB Accreditation In a recent press release, the market research agency announced its accreditation for the Marketing Accountability […]

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