Ted McConnell – Measuring Audience Quality for Advertisers | Ep. 055

30:23
 
Share
 

Manage episode 232924372 series 2112138
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Ted McConnell - Measuring Audience Quality for Advertisers | Ep. 055

On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting. Finding His Way to Marketing Ted spent about the first half of his career in technology communications where he built networks and operating systems. […]

The post Ted McConnell – Measuring Audience Quality for Advertisers | Ep. 055 appeared first on Infinity Squared, LLC.

68 episodes available. A new episode about every 8 days averaging 21 mins duration .