Thomas Bauer – An Investor’s Mindset to Marketing | Ep. 042

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Thomas Bauer McKinsey & Company An Inverstor's Mindset Data Gurus Podcast

For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry. “It’s never really the analytics that do the job but without the analytics, […]

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