Tia Maurer – Data and New Product Innovation | Ep 022

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Tia Maurer Data and New Product Innovation

Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. “Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free.” […]

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69 episodes available. A new episode about every 8 days averaging 21 mins duration .