The Business of Fun: Amy Maiden

Dave Wakeman's The Business of Fun Podcast

Today's episode is brought to you by Booking Protect. Visit them at www.bookingprotect.com and find out how you can give your guests world class customer service, a better buying path, and you can create a new stream of revenue for your organization.

Come see me and Simon Mabb in Sydney at the Ticketing Professionals Conference of Australia on 14 and 15 of November. I'm giving the opening keynote on change and innovation. Simon will be leading you through a presentation on delivering world-class customer service. Get your tickets at www.ticketingprofessionals.com.au

My workshop, "Fans For Life: Creating and Keeping Modern Fans" is coming to Melbourne on 18 November. Come and learn about lifetime fan value, the sports marketing funnel, and a lot more.

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My guest today is Amy Maiden. She is Chief Strategy Officer at AKA.

She's also going to be giving a talk at the TPCAU about why you are more likely to die in a plane crash than to click on a banner ad.

She talk about marketing, advertising, and tribes.

She's a big fan of Seth Godin and we talk about Seth, behavioral economics, and the marketing revolution.

This is a great episode and you'll want to share this with folks.