April 8, 1983: Steve Jobs Brings John Sculley as CEO

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steve jobs

April 8, 1983: Steve Jobs entices John Sculley to Apple as CEO

1983 – John Sculley, who was president of PepsiCo at the time, decides to leave to become president and CEO of Apple Computer at request of Steve Jobs. Sculley’s campaign of “the Pepsi Challenge” was new thinking and helped Pepsi gain market share over Coca Cola. Steve Jobs wanted that passion so he could beat IBM. Sculley was responsible for incorporating the PowerPC chip in Mac computers.John Sculley took the 800 million dollar in sales to 8 billion. Tension ultimately took it’s toll, as Sculley was forced out in 1993 and was replaced by Gil Amelio.

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