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Unfiltered insights and actionable advice straight from the trenches of startup and business life.
Aflevering 1: Jonatan de Boer (Onlane)
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De Vakmanschap is Meesterschap Tapes is een podcast over het marketingvak.
Voor deze podcast gaan we langs bij marketingexperts, echte vakmensen dievertellen over hun werk.
In dit eerste deel praat Bas Hakker met Jonatan de Boer, managing director bijOnLane. Dit bedrijf werkt samen met succesvolle YouTubers als Ponkers. Zemaken daar bijvoorbeeld CokeTV voor Coca-Cola. Jonatan vertelt hoemerken moeten samenwerken met influencers, over de hoge prijzen voorfilmpjes met influencers én over de recente acties van YouTube om hun eigenYouTubers te censureren.
11 episodes
