Episode 11 - Down Market? Time for a Little “Old School” Automotive
Manage episode 195558139 series 1509135
By DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” is still the best way to move some metal. In the current flat-to-down market, most dealers have no idea where to cut, where to spend, or where to focus their efforts. This, of course, is because most dealers just rode the wave for the past 6+ years, and only now are they faced with falling sales. For these dealers, I recommend mixing in a little of what others consider “old school.” Here are four quick, old-school strategies I recommend you start with if you’re looking to gain share in a down market: Narrated by Ryan Gerardi Originally written by Steve Stauning and published on DealerRefresh: http://bit.ly/2FlASxM This podcast is brought to you by Dropin Auto, an industry first application that connects shoppers and dealers in real time via live video streaming. Dropin Auto’s live stream technology integrates seamlessly into your dealership website and makes it possible for these shoppers to connect immediately with your best sales associates. For more information text DROPIN to 555888 or go to www.dealerrefresh.com/dropin… continue reading