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Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dear Strategy 083: Understanding Your Target Market (Part 3 of 5) – Customer Segmentation
Manage episode 231349857 series 1456806
Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.
141 episodes
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Manage episode 231349857 series 1456806
Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, host Bob Caporale takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019.
In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you truly want to target.
141 episodes
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Similar to Dear Strategy
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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