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#77 – Marnie Stretch – Be a Black Swan
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The Guest – Marnie Stretch
Marnie Stretch of Thinkquickbooks.com is a Coach and consultant in QuickBooks software, US and Canadian versions. Marnie helps artists and other right-brain professionals navigate the left-brain world of accounting! Marnie also does freelance broadcast and video production. In conjunction with the Institute of Professional Bookkeepers Canada and Ron Baker of Verasage Marnie has also been part of the Black Swan Project. This has been a project that Ron’s has been heading to help transform the businesses of a number of Canadian bookkeepers.
Show Notes.
Moving to value pricing has been more than just transformation of business but also life.
There is confusion around value billing, fixed pricing and value pricing. Billing is after the event, Pricing is prior to the work. A value price may be a fixed price but a fixed prices is not necessarily a value price. A fixed price is often a formula whereas a value prices is methodology.
It is a constant battle with scope creep. Everytime you assert yourself you become more of a partner.
Knowledge workers are not about time.
Challenges –
- with the cloud and apps the information coming into the file but customers think it is very easy now.
- learning to read the numbers – more than just input.
- learning to interpret the numbers
Scope management – critical
So easy to jump to solution
Three options – never present by email.
Have a good onboarding process so that you can read the red flags.
Action Point – Start three options immediately.
Power of specialisation / niche – set out of comfort zone.
Be a black swan. Don’t try to be like everyone else. Be different and build the firm you love.
Website – thinkquickbooks.com
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