Beyond Paleo: A Conversation on Adversity, Relationships, and Growth with Keith Norris


Manage episode 257457143 series 1972942
By Boomer Anderson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Keith Norris, Co-Founder of Paleo f(x), joins for a thoughtful conversation on psychedelics, what it's like to confront and overcome fear, and what it’s like to be in business with your significant other.

Who is Keith Norris?

Keith Norris is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture. He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts of “proper exercise, stellar diet and lifestyle, and intelligent “hacks” and supplementation” forming the bedrock foundation for a long, healthy and prosperous life.

Keith, together with partner Mark Alexander, have molded Austin-based Efficient Exercise into one of the most highly regarded fitness venues in the nation. Keith’s mix of intelligent and highly effective exercise programming, coupled with Mark’s business savvy and proprietary equipment genius have made Efficient Exercise the preeminent wellness authority.

The very essence of Paleo f(x)™ is rooted in the idea of putting theory to practice; an idea that Keith is heavily invested in, having been blogging about these issues since early 2007. And his “30-thousand-foot view” for the Paleo f(x)™ enterprise serves as the movement’s guiding, north star.

And with a belief that intelligent “hacks” can help bridge the gap between our elegant evolutionary programming and sub-par environmental surroundings, Keith is continually ferreting out and backing the most promising of technological enhancements. As a founding partner of ID Life, Keith is helping to usher-in 21st century, optimal supplement dosing.

It might be said that Keith lives by the credo written by the Greek poet and soldier, Archilochus, over 2,600 years ago – “We do not rise to the level of our expectations. We fall to the level of our training”. And his vision for Paleo f(x)™ is that of a battle-tested warrior, preserving the right of everyone to fully, actively and enthusiastically engage in the human experience.


[4:41] Keith's love of the barbell

[15:21] Behind the curtains of the pharmaceutical industry

[20:37] What it's like to lose your nest egg, the 2008 Crash

[32:53] Starting Paleo FX

[53:27] Launching a successful business with your significant other

[1:05:58] Psychedelics and plant medicine

[1:22:20] Resolving male identity issues

[1:35:58] Paleo FX 2020


PaleoFx 2020

Ancestral Health Symposium

The Paleo Solution: The Original Human Diet by Robb Wolf

Return on Integrity: The New Definition of ROI

True Hallucinations by Terence McKenna

Food of the Gods by Terence McKenna

Whitney Miller From Miss America to Becoming A BJJ Black Belt

Vietnam and heroin addiction

Bhagavad Gita

The Road by Cormac McCarthy


Paleo Fx

If you plan on attending the Paleo f(x)™ 2020, make sure to register via our link and plug in the code “FX20” for an additional 20% off your conference pass.


Precious metals and precious stones, aside from a few commodities trades in my life. I haven't really gone down that wormhole yet. But there is something about Somavedic that is just enticing. I have the medic green ultra, which I've plugged in in my office, and whenever I walk into my office now, I feel just a lighter sense of being, I feel more energetic.

The Somavedic device can perfectly harmonize the body and the environment we live in or spend most of the day. Relatively healthy individuals usually feel much better after the effects of Somavedic and ill people re-gain strength to be able to heal more easily. Most people will feel the positive effect in the first few weeks, and more sensitive people may feel it as soon as the device is turned on.

Somavedic was designed based on 15 years of experience in the field of Chinese and Ayurvedic medicine, complementary medicine, and scientific knowledge in the field of frequency therapy.

Head over to and use the code BOOMER to get 10% off on your purchase.

Continue Your High Performance Journey with Keith Norris






This information is being provided to you for educational and informational purposes only. This is being provided as a self-help tool to help you understand your genetics, biodata and other information to enhance your performance. It is not medical or psychological advice. Virtuosity LLC, or Decoding Superhuman, is not a doctor. Virtuosity LLC is not treating, preventing, healing, or diagnosing disease. This information is to be used at your own risk based on your own judgment. For the full Disclaimer, please go to (

See for privacy and opt-out information.

164 episodes