Snapchat's High-Stakes Clash With Its Neighbors on Venice Beach

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Danger zone

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Ever since it was a tiny startup, Snap, the parent company of Snapchat, has been based in the quirky, bohemian Los Angeles beach town of Venice. Now, the social media app maker employs almost 2,000 workers and is about to become a publicly traded company. This week, Bloomberg Technology's Sarah Frier and Aki Ito visit Venice to hear from longtime residents and business owners, some of whom worry they're getting priced out of their neighborhood. They also speak to community members who say the company is doing its best to offset the pains that economic success can bring. As Snap prepares for its March IPO, which will turn some of its young employees into overnight millionaires, tensions are reaching a fever pitch.

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