It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Insights: Owning the Customer: An Imperative for Marketing Change
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Manage episode 150892132 series 101600
Content provided by Deloitte Development LLC and Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte Development LLC and Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When contending with a rapidly changing marketplace, focus is key. Four imperatives are on the minds of todays chief marketing officers: making every dollar count, seamlessly incorporating digital media into their portfolios, cutting through the proliferation of marketing messages and leveraging customer analytics and insights The latest episode of Deloitte Insights features a conversation amoung Sean OGrady, moderator, Christine Cutten, principal, and Jennifer MacMillan, senior manager, both with the Marketing Transformation practice of Deloitte Consulting LLP. Tune in to learn more about these marketing imperatives.
…
continue reading
73 episodes
MP4•Episode home
Manage episode 150892132 series 101600
Content provided by Deloitte Development LLC and Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte Development LLC and Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When contending with a rapidly changing marketplace, focus is key. Four imperatives are on the minds of todays chief marketing officers: making every dollar count, seamlessly incorporating digital media into their portfolios, cutting through the proliferation of marketing messages and leveraging customer analytics and insights The latest episode of Deloitte Insights features a conversation amoung Sean OGrady, moderator, Christine Cutten, principal, and Jennifer MacMillan, senior manager, both with the Marketing Transformation practice of Deloitte Consulting LLP. Tune in to learn more about these marketing imperatives.
…
continue reading
73 episodes
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