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#26 How to Implement a Lead Scoring System
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In this episode on lead scoring, I teach you another of five principles of successful lead management. I explain everything you need to know about lead scoring so you know whether you should be scoring your leads and how to go about building a scoring model and collaborating with sales in the process:
You’ll learn:
- Should you be scoring your leads in the first place An overview of the various types of scoring models What it takes to implement an effective lead scoring system How to establish the criteria used in a scoring model The benefits of creating a lead scoring task force Lead scoring dos and don’ts What criteria you can use in an interest model The benefits of a multi-dimensional lead rating system The role lead scoring plays in changing statuses between inquiries and marketing qualified leads How to create service level agreements (SLA) with sales Marketing automation and CRM implementation considerations The importance of maintaining your lead scoring system Whether you should bring in an outside agency to help with the process
20 episodes
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