#31 Interview with Mathew Sweezey, Author of Marketing Automation for Dummies

Manage episode 189516513 series 1519778
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Join DemandGen Radio Host David Lewis for an interview with Mathew Sweezey, Author of Marketing Automation for Dummies and Principle of Marketing Insights at Salesforce.

Mathew provides his perspectives on:

    What has changed since the publication of his book on marketing automation in 2013 Mathew’s view into Automation 1.0 vs 2.0 from a technology and mindset perspective Shifting your view of marketing automation as a platform to it simply being a node of “the marketing stack network” Examples of other forms automation, such as Chat Bots and dynamic content, that function independently outside the marketing automation system How marketing must become contextual to communicate with people when and where they are The number of marketing tools high performing vs low performing companies use Why there isn’t an “uber marketing system” to incorporate all the key functions marketing needs Is marketing ready to take ownership of the today’s marketing infrastructure requirements

29 episodes available. A new episode about every 14 days averaging 27 mins duration .