))
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
Archived series ("Redirect loop" status)
When?
This feed was archived on December 26, 2017 21:34 (
Why? Redirect loop status. We detected 2 or more feeds redirecting to each other.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 191300762 series 1519778
Content provided by David Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jeff Rummer has been instrumental in helping Medtronic transform from a primarily sales driven culture to a balanced (and aligned) marketing and sales driven business. Jeff’s and his team’s responsibilities include the planning, execution and measurement of all integrated marketing campaigns and digital experiences along with managing and optimizing their marketing technology stack. In this episode, Jeff and I talk about what it takes to be an agent of change and several other insightful topics for you including:
- Jeff's quick rundown of his favorite DemandGen Radio podcasts and why What does it mean to be a marketing hero? Does Jeff feel like one given all the transformation that’s taken place at Medtronic? What advice would Jeff give his former self knowing what he knows now in marketing operations and change management? What is the reason for Medtronic’s expansion into ABM centric demand generation?
20 episodes
Share
