#34 An interview with Mark Godley, President of LeadGenius

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Mark Godley, President of LeadGenius, has been in the lead database and lead generation market for a good majority of his career and serves as advisor to several of the top lead database service providers. Tapping into his experience and expertise, I ask Mark about the state of database providers and inquire into his thoughts on best practices for sourcing top of funnel leads and data enrichment services:
    Is there a difference between data providers? What questions should we ask data providers when evaluating them? What other best practice advice can Mark provide for selecting data providers? Is it time for a new role in marketing called the Data Operations Manager? What do demand generation priorities look like at various stages of a company lifecycle? What’s the tenure of a CMO in a startup versus a more mature organization? What are some of the changes Mark’s bringing about at LeadGenius?

30 episodes available. A new episode about every 14 days averaging 27 mins duration .