Joanne McCall׃ Finding Visibility At The Intersection Of PR And Social Media

Manage episode 152235708 series 1054180
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers. - Finding Visibility at the Intersection of PR and Social Media With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox. After witnessing Joanne McCall at work on +Andrea Lee's recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage. On the show we discuss: ✓ The distinction between Publicity and Public Relations ✓ How Media has changed and what you need to understand ✓ How social media fits into the media equation ✓ What you need to consider when doing publicity outreach ✓ How Adventure fits into Joanne’s work! Watch the video: Media insider and veteran publicist, Joanne McCall, knows how to capture the attention of national media. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, she secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Andrea Lee, Suzanne Falter, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler. Joanne's social links: Twitter: Blog: - Take the quiz: How Media Savvy Are You? Watch previous Adventures in Visibility here: Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to

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