Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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CEO Level Control Over Your Marketing
MP3•Episode home
Manage episode 291834191 series 1149811
Content provided by William Horrocks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Horrocks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.
Listeners will learn:
- What source/attribution is
- What outcome classification is
- What interaction rating is
- Why they all matter a great deal
- How they give the practice owner full visibility
105 episodes
MP3•Episode home
Manage episode 291834191 series 1149811
Content provided by William Horrocks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Horrocks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.
Listeners will learn:
- What source/attribution is
- What outcome classification is
- What interaction rating is
- Why they all matter a great deal
- How they give the practice owner full visibility
105 episodes
All episodes
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