Why No One Cares About Your Content (And How to Fix It)

Designing Tomorrow: Creative Strategies for Social Impact

Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community?
We’ve all been there.
You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it.
Only, it doesn’t. It flops. Or maybe a few people engage but nowhere near the level of traction you need to take your mission to the next level.
It’s one of the hardest and most disheartening parts about creating and producing content. And it makes you question if any of your energy and investment is even worth it at all.
Sometimes it even feels unfair, like the algorithm holds a weird personal grudge against you, or that people’s attention spans are so short these days that they don’t engage with anything meaningful anymore.
Other people seem to be blowing up and going viral, and their content feels generic, clickbaity, and low value.
What’s going on here?

In today’s episode, we cover:

• The top 10 mistakes we see that stop marketers from getting traction with their content
• The importance of framing and packaging your content in a way that actually captures attention
• The mindsets and habits of successful content creators that will forever change your thinking on content creation
• And how you can apply these strategies to your own content to start getting the traction you need

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We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at [e-mail].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:

• How To Power Up Your Content Strategy When You’re Short on Time and Staff

• How to Build a Next-level Content Strategy

• Quality Over Quantity: A Content Strategy to Stand Apart
• Case Study: Let’s Green California

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Chapters

1. Why No One Cares About Your Content (And How to Fix It) (00:00:00)

2. Effective Content Creation Strategies (00:00:02)

3. The Power of Content Packaging (00:10:50)

4. Effective Content Creation Strategies (00:17:33)