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Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business
Manage episode 377379662 series 2661012
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This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and healthcare resources. In her current role Lee Anne oversees the sales and marketing team, where she uses her deep experience in performance and brand marketing to drive revenue through community growth, merchant and brand partnerships, and new business development. In this week’s episode Lee Anne sits down with Vincent to share her career journey and how she landed at Babylist. Lee Anne also shares her unique insight into how she’s tackling some of the biggest challenges that eCommerce businesses like Babylist face today. Babylist has an industry-leading NPS score, and Lee Ann discusses how that specifically factors into her marketing strategy. Vincent and Lee Ann also talk about how a CMO can foster a growth mindset on their team and within their organization, and take advantage of momentum. And stick around for the end of the episode when the conversation touches on buzzwords and trends, and how a CMO can minimize distractions for their team and set out a solid plan.
Follow Lee Anne on LinkedIn: https://www.linkedin.com/in/leeannegrant/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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