104: Michael Hensley - When The Pandemic Causes a Major Audience Shift

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Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020.
"When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley
Great Lakes Bay
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