97: Neal McCoy - Marketing The Same Product to a New Generation


Manage episode 275851544 series 2815360
By Destination Marketing Podcast and Relic Agency. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to fit both the current global coronavirus situation as well as an aging target market.
"We have seen some challenges that we have faced when it comes to natural disasters and we've weathered those storms literally. I think what it has proven to us is that we have to be diverse and be ready for a shift in the economy and our industry." -Neal McCoy
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140 episodes