Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Content provided by Nicole Mahoney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Mahoney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 82: Stay on Track but Go with the Flow: Influencer Marketing with Stacy Jones
Manage episode 209661072 series 1285187
Content provided by Nicole Mahoney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Mahoney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Celebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination.
In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for over 20 years. We talk about the creative process of working with celebrities and influencers (pro tip: get everything in writing!) It’s a fascinating conversation about a marketing tactic you may not have thought of – but which has such potential!
Stacy is the CEO of Hollywood Branded. She has over 20 years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in theater production and scenic design from the University of Arizona.
Stacy is an adventurer at her core. From skydiving, to hang gliding, trekking Mayan ruins in Belize, Stacy has explored the ocean as an avid scuba diver. She lives out loud, that’s for sure.
Full show notes available here: http://destinationontheleft.com/stacy-jones/
374 episodes
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Manage episode 209661072 series 1285187
Content provided by Nicole Mahoney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Mahoney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Celebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination.
In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for over 20 years. We talk about the creative process of working with celebrities and influencers (pro tip: get everything in writing!) It’s a fascinating conversation about a marketing tactic you may not have thought of – but which has such potential!
Stacy is the CEO of Hollywood Branded. She has over 20 years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in theater production and scenic design from the University of Arizona.
Stacy is an adventurer at her core. From skydiving, to hang gliding, trekking Mayan ruins in Belize, Stacy has explored the ocean as an avid scuba diver. She lives out loud, that’s for sure.
Full show notes available here: http://destinationontheleft.com/stacy-jones/
374 episodes
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Similar to Destination On The Left
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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