TFS 352: Marketing Funnels

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By Charles Max Wood. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of The Freelancers Show, Mike Volkin describes a successful marketing funnel. One common problem in freelancing is finding your next client, a marketing funnel will be constantly bringing clients to you. Mike’s direct response funnel starts with a Facebook or Google ad. This ad will bring potential clients to your landing page. The landing page will contain a sign up for a webinar that will teach them to solve a specific problem. At the end of the webinar, they will be offered your cost-effective solution.

The panel discusses different examples for this solution and Mike explains how this funnel can be used for any business, podcast, courses, products, and coding. The panel shares their concern with the costs of ads. Mike explains how you can optimize your ad budget and the importance of targeting a specific audience to increase your ROI. You can better target clients by niching your solution. Mike explains how you can use Facebook to find your niche and target your audience.

The panel shares their niches. They also give some examples of niches and how to find your niche. Mike gives tips for making a good webinar and the panel discusses the importance of being enthusiastic and likable. Mike gives recommendations to learn more about direct response funnels.

Panelists

  • Brad Large

  • Charles Max Wood

  • Brooks Forsyth

  • Mike Volkin

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