WALL STREET'S GRAND DECEPTION: Financial industry vet, NORM PAPPOUS, presents the clinical reality of what he sees as deceptive Street practices to lure retail investors' assets without accountability

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Financial industry veteran Pappous is pulling back the curtain on how retail wealth management firms actually work and how institutional clients enjoy greater performance transparency. The book offers an expert’s take on deceptive marketing practices and arms investors with the knowledge of how to spot high-quality portfolio advice and avoid falling for a slick salesperson. The start of this book is many years in the making. Pappous was motivated to enter the wealth management industry by deeply personal family tragedy. He explores the compelling reason he entered the field, what he found, and the choices he’s made. Pappous offers key observations in the book, including: *How firms evaluate their financial advisors’ performances, beginning with sales quotas. *Examples of how Wall Street marketing deceives rather than informs, like distorting the results of famous academic studies. *Why you shouldn’t trust the portfolio performance reports generated by your financial advisor. *Surprising secrets about financial advisor rankings and search services. *Why having your financial advisor act as a fiduciary does not actually eliminate conflicts of interest “If you’re going to seek help from a financial professional, you’re going to need to think of self-defense first,” said Pappous. “It’s not paranoia, it is your financial future on the line. Always be watching what your financial advisor is doing.” Wall Street’s Grand Deception is available via paperback for $19.99 or ebook for $9.99. The book can be purchased on October 20, 2022 from Barnes&Noble and Amazon. About Norman D. Pappous Normal D. Pappous, a retired financial markets professional, was motivated to enter the wealth management industry by a personal tragedy. He discovered an industry that is opaque at the expense of its clients and began his mission to get accountability into the hands of the average investor. Norman earned his BS in commerce from DePaul University in Chicago and received his MSc in financial markets and trading from Stuart School of Business at Illinois Tech. Norman began his professional career in London working for global investment banks and hedge funds before coming home to help the average investor navigate the financial markets. Shocked by the misdirection of Wall Street marketing, Norman launched FinancialAdvisorCheck.com, a company that serves the clients of financial advisors by producing—for free— institutional-level, confidential portfolio performance reports without the knowledge of their investment advisors. At one time, Norman held four securities licenses in the US and passed all three regulatory exams he sat for in the UK. He is a Quora.com’s Most Viewed Writer for asset management, financial advisors, and passive/index investing. The Structured Products Association of America gave Norman the Leading Edge Advisor award for his work in derivatives pricing. He’s been featured in The New York Post, Forbes, Investment News, Registered Rep, TheStreet.com, and Frontline on PBS. To learn more, visit www.wallstreetsgranddeception.com

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