Manage episode 232009532 series 2408553
Reaching out to patients to make sure they adhere to things like treatment plans and clinical trials is often the domain of the call center. Frequently, the outbound interaction is a heavily scripted, redundant workflow. What happens when a chunk of these outbound calls are shifted to a conversational chatbot that uses text messaging to interact, remind, and collect feedback?
In this episode of Digital Conversations, Greg Kefer and Jacob Heitler talk about a different kind of call center — one that uses chatbots to engage patients in the medium they prefer — mobile texting. The combination of high scale and content precision is a win-win, driving call center efficiency while simultaneously delivering a better patient experience.