Kathryn Snell - Digital Marketing & Social Media Specialist - Social Media Expert

Digital Marketing Insights Show

This episode features the creative Kathryn Snell. Kathryn is the Digital Marketing & Social Media Specialist at Macra na Feirme. Kathryn speaks about her work in social media and email (e-letters). She talks about the importance of understanding the right social platforms for the right industries. A lot of businesses if B2B should focus on platforms like LinkedIn for example. She talks about how she has managed to cover Macra's own social account content wise and how in the last year they have had over 3000 different media mentions digitally which is very impressive. Kathryn gives a wonderful explanation of MediaHQ and how you reach national and international publications. She also wonderfully highlights Zoho Social and how she reports her results from there. This a brilliant episode for anyone looking to grow a significant social media account.