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Maeve Nowak - Digital Marketing Specialist - Paid Expert
Manage episode 346513782 series 3319139
Content provided by Tom Gibbons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Gibbons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode features the multi-talented Maeve Nowak. Maeve is the Digital Marketing Specialist at Abbott. Maeve has worked on all the main areas of digital but we focus the episode on PPC (primarily Google Ads). She discusses the removal of expanded text ads and wonderfully highlights the benefits of the changes for users. She talks through her process of improving campaigns with an improvement in landing pages and good keyword research. We talk ad score, and Maeve gives many beautiful insights into building successful accounts. She speaks highly of Grammarly and how she has to adapt between regions. This a brilliant episode for anyone looking to grow and improve their PPC accounts.
174 episodes
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Manage episode 346513782 series 3319139
Content provided by Tom Gibbons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Gibbons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode features the multi-talented Maeve Nowak. Maeve is the Digital Marketing Specialist at Abbott. Maeve has worked on all the main areas of digital but we focus the episode on PPC (primarily Google Ads). She discusses the removal of expanded text ads and wonderfully highlights the benefits of the changes for users. She talks through her process of improving campaigns with an improvement in landing pages and good keyword research. We talk ad score, and Maeve gives many beautiful insights into building successful accounts. She speaks highly of Grammarly and how she has to adapt between regions. This a brilliant episode for anyone looking to grow and improve their PPC accounts.
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Similar to Digital Marketing Insights Show
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