3 Google Adwords Display Network Mistakes To Avoid | Digital Marketing Strategy Ep. #046

5:26
 
Share
 
Manage episode 189272478 series 1569068
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
In Episode #046 of Digital Marketing Strategy Podcast, Digital Pratik is going to discuss 3 Google Adwords Display Network Mistakes To Avoid. Now I assume that you already know how to create an effective Google Display Network campaign. If don't then here is the complete guide: https://youtu.be/L-cUfM93Q0Y Now let's see those 3 Mistakes which you should be avoiding: 1. DON’T Utilize Display Select If you’ve been doing paid search you likely (or hopefully) know that combining search and display campaigns is a big no-no. In November of 2013, Google released a solution to combat these issues called Search Network with Display Select. Display Select essentially tells Google to use the majority of your budget on search and then the leftover advertising on display. They may have marketed it as a great solution, but it turns out Display Select isn’t all it turns out to be. Display Select blends your search ads into the Display Network and since it’s blended which is not good for marketers. Google even discourages it themselves: “If you currently run Search and Display campaigns separately, we recommend you keep them separate for greater bidding, budgeting, and targeting flexibility.” Moral of the story? Always keep Search and Display campaigns separate! 2. DON’T Over-Layer With so many options to choose from, some advertisers decide to layer methods on top of each other – for example placements, keywords, topics, interests, etc. – believing this will reduce unqualified impressions and clicks. In reality, over-layering can cause a lot of problems. When someone creates a new campaign and they go after so many different types of targeting at once, layering upon layering, they typically do not understand how this targeting works when layers are added on top of each other. If you want to do all of these options, test them out in different campaigns. Over-layering can significantly reduce reach, negatively impact results, and lead to trouble tracking which methods are working or not. 3. DON’T Let Mobile Games Eat Up Your Budget Did you ever think that kids could be the reason you are wasting a huge chunk of change on AdWords? Well, they could be! This is an issue that has appeared time and time again. The most common culprits are the Flashlight App, Flashcards for Babies, Photo Frame Editors, Doodling Apps, and Random Games. Within all those games the kids are moving their thumbs as fast as possible, clicking your ads by accident. This can cost you a lot! For example if you run a very expensive competitive banner (i.e. personal injury, rehab, law, etc.) each click can cost you a lot; a thousand impressions could transfer to around a thousand clicks on these apps.” Leave some feedback: -- What should Digital Pratik talk about next? Please let me know in the comments below. -- Did you enjoy this episode? If so, please leave a short review. Learn digital marketing for free: www.digitalmarketingforfree.com Start your blog today with this 100% free definitive guide here: www.digitalmarketingforfree.com/start-a-blog Don't forget to Like, Comment & Subscribe to stay updated with the latest podcast! WOULD LOVE TO CONNECT WITH YOU ON SOCIAL MEDIA: -- YouTube: www.digitalpratik.com/youtube -- Instagram: @FitDigitalPratik (www.instagram.com/fitdigitalpratik/) -- Facebook: @DigitalPratik (www.facebook.com/digitalpratik/) -- Twitter: @DigitalPratik (www.twitter.com/digitalpratik/) -- Email: ask@digitalpratik.com -- Website: www.DigitalMarketingForFree.com -- Website: www.DigitalPratik.com ---------------------------------------------------------------------------------- Credits for the audio in the background for intro and outdo of this podcast: Adventures by A Himitsu @a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 creativecommons.org/licenses/b... Music released by Argofox youtu.be/8BXNwnxaVQE Music provided by Audio Library youtu.be/MkNeIUgNPQ8

68 episodes available. A new episode about every day averaging 7 mins duration .