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Microsoft Global Affiliate Marketing with Kana Roberts

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Manage episode 206215029 series 1650637
Content provided by WebmasterRadio.FM and On WebmasterRadio.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM and On WebmasterRadio.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
[Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud?/>
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27 episodes

Artwork
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Archived series ("Inactive feed" status)

When? This feed was archived on February 09, 2020 13:09 (4+ y ago). Last successful fetch was on October 31, 2018 02:25 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 206215029 series 1650637
Content provided by WebmasterRadio.FM and On WebmasterRadio.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM and On WebmasterRadio.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
[Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud?/>
  continue reading

27 episodes

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