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Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter
Manage episode 436909039 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
109 episodes
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Manage episode 436909039 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
109 episodes
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Similar to Digital Politics with Karen Jagoda
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
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continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
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continue reading
This is the latest news in English from NHK WORLD RADIO JAPAN. This service is daily updated. For more information, please go to https://www3.nhk.or.jp/nhkworld/.
…
continue reading
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continue reading
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…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Podcast by Chapo Trap House
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continue reading
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…
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continue reading
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