Value propositions, hacking evolution and the Steve Jobs of Chickens

Manage episode 193026090 series 1802280
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

In this episode of the Disrupt Podcast, Gavin is joined by John Dobbin, entrepreneur and digital transformation consultant.

This is John's second time on the Disrupt Podcast, and today he shares his insights into value propositions. One of the things he mentioned was the need for us to hack our evolution - especially when it comes to business, and particularly when we are working to define our business' value propositions. This means working to understand our own cognitive biases and then hacking our ideas using customer research, insight and analysis.

Find John on the web:

6 episodes available. A new episode about every 5 days averaging 18 mins duration .