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Disruption Now Episode 164: Scaling Black Media Ownership

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Content provided by Rob Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Group Black is dramatically transforming the face of media ownership and investment. Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams.

What You Will Learn

Why Black Creators are underpaid for the value they bring

Why equitable distribution of Advertising Dollars matters

How to Thrive as a Black Corporate Leader

ABOUT Kerel Cooper

Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams. He works closely with the executive team to deliver seamless client and customer experiences. Cooper is an award-winning executive with over 20 years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Cooper was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers. He is the co-founder and co-host of the Minority Report Podcast, highlighting people of color, women & and LGBTQ+ leaders within business, media, and technology. He has been widely recognized for his leadership and innovation. Kerel was included in Crain's New York Business Notable Black Leaders and Executives 2021 list. He received the 2021 AdWeek Readers’ Choice Best of Tech Diversity Advocate of the Year award, the 2021 Diversity Advocate of the Year by Campaign Tech Awards, and the 2021 Award of Excellence by the Academy of Interactive & Visual Arts.

https://www.groupblack.co/

  continue reading

171 episodes

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Manage episode 386791160 series 3123441
Content provided by Rob Richardson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Richardson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Group Black is dramatically transforming the face of media ownership and investment. Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams.

What You Will Learn

Why Black Creators are underpaid for the value they bring

Why equitable distribution of Advertising Dollars matters

How to Thrive as a Black Corporate Leader

ABOUT Kerel Cooper

Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams. He works closely with the executive team to deliver seamless client and customer experiences. Cooper is an award-winning executive with over 20 years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Cooper was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers. He is the co-founder and co-host of the Minority Report Podcast, highlighting people of color, women & and LGBTQ+ leaders within business, media, and technology. He has been widely recognized for his leadership and innovation. Kerel was included in Crain's New York Business Notable Black Leaders and Executives 2021 list. He received the 2021 AdWeek Readers’ Choice Best of Tech Diversity Advocate of the Year award, the 2021 Diversity Advocate of the Year by Campaign Tech Awards, and the 2021 Award of Excellence by the Academy of Interactive & Visual Arts.

https://www.groupblack.co/

  continue reading

171 episodes

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