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Disruptive CEO Nation Podcast with Allison K. Summers
Episode 126 Jillian Michaels, International Entrepreneur and World’s Leading Fitness Expert
Welcome to 2022! To kick off the new year, we have a conversation with the remarkable and brilliant entrepreneur Jillian Michaels, as well as provide some tips to set yourself up for success in the new year.
As the world’s leading fitness expert, Jillian Michaels is committed to helping people to be the best versions of themselves and live their happiest and healthiest lives. Jillian has dominated the health and wellness space in every realm of media–apps, podcasting, streaming, television, print, publishing, and social media with a collective community of over 100 million strong. The Fitness App created by Jillian is the top-rated diet and exercise app for women, having won best-of awards from both Google and Apple.
In 2008, Jillian launched her company, Empowered Media, LLC, with her business partner Giancarlo Chersich. Over the past decade, Empowered Media has become a monumental wellness empire dedicated to total-life solutions comprising all aspects of living well, including nutrition, fitness, self-help and overall lifestyle. The company has invested in like-minded companies, including Thrive Market, Lucky Jack Coffee, AQUAHydrate, Flywheel, and Alaya Naturals.
In this episode we discuss:
Jillian’s first big, bold move when she started her company and how she financed it.
The relationship of ‘pivot, adapt and shift’ to long-term relevancy for your business.
The philosophy that how you deliver on your brand promise is EVERYTHING in the success of your business.
That you are the brand, so you need to pay attention to all that you do.
Jillian is an Emmy nominated television talent. Her extensively successful fitness DVDs are the highest grossing, best-selling home workouts in history. She is the author of 8 New York Times best-selling books, and host of the Apple award-winning podcast, Keeping It Real: Conversations with Jillian Michaels.
Enjoy the show!
Connect with Jillian:
Instagram: Instagram: @jillianmichaels @thefitnessapp
Connect with Allison:
#CEO #business #businessstrategy #growthstrategy #entreprenuer #entrepreneurship #entreprenuerlife #tech #technology #startups #startupstory #AI #machinelearning #founder #femalefounder
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