Episode 6 – You Need Website Maintenance, Now!

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Vincent Aguirre: I’m going to talk about website maintenance, and if you’re like 90% of the people who have started watching this video, I probably only have your attention for another 10 seconds, so here’s what I need you to do. If you have a website, you know someone that has a website, or you’re thinking about having a website, I need you to at least listen to this, [00:00:30] don’t build a website and not maintain it. It is the same as investing in a vehicle and then parking it. I’m going to give you more information in a minute, but if you’re going to click away and go keep scrolling through Facebook or YouTube wherever you are, this is what you really need to know is this part right here, so please continue watching, but if you’re like most people you’re not going to, so think about the investment you’re making, and contact me on how I can help you make sure that investment [00:01:00] is done wisely.

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Hello, everyone. This is Vince Aguirre from Distinct Web Design. I’m here talking with you today about something I’m really passionate about. This is something thatreally lights me up, gets a fire going under me, makes me want to talk with you, makes me want to get in front of the camera with you. Something I don’t normally do. Normally stick to audio, but this is really important, and this is about website maintenance. We consider ourselves a web designing company in a website maintenance company, and I think that’s [00:01:30] important that anyone you work with considers themself both of those.

Website Maintenance Company Information

For us, and for me in particular, I like to compare websites to buying a car. You take your car off the lot. Maybe you have a full tank of gas. You’re excited. You drive home. You just spent all this money, but it’s yours. You can do whatever you want with it. Now, imagine in a world where you have this car, and when you bought it you thought that was the only thing you’d ever have to pay. [00:02:00] That’s it. You paid $20,000, $30,000, $40,000, maybe if you’re lucky, $60,000, $70,000 for your car. That’s all you ever expected. That’s crazy. You would never do that.

What’s the first thing you’re probably going to have to pay for for your car? Yeah, insurance, sure. What’s the first thing you have to pay for consistently depending on how much you use your car? Gas. Car’s no good without gas. Similarly, a website is no good without content. [00:02:30] Once you buy your site, it was a lot of work. You put a lot of work into making it great, but if you leave it sitting there out in the world, what’s the use? That’s the first reason you need website maintenance packages to have content for your site. You don’t have the time to sit there every day for 30 minutes writing a blog, putting a new blog on there, editing images. You don’t want to waste your time with that, but you can pay someone like our company to continue to maintain that for you to get [00:03:00] the most use out of your site.

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Jonathan: Hi, I’m Jonathan Nichols-Pethick. I’m the director of the Pulliam Center for contemporary media at DePauw University. For a news organization, it’s important that we’re not down for a long time, that we don’t have problems, and that we can count on our content because without our content we’re nothing.

Website Maintenance Keeps Your Website Online

Vincent Aguirre: Back to the cars. What else are we doing with cars? What happens every three months or so? You need to change your oil. Cars have a lot of moving pieces just [00:03:30] like websites, and things can change. Sure, ideally, a well maintained car can last a very long time. 10, 20, I’ve heard 30 years, but if you’re not taking care of your car how can you expect it to last that long? Same thing with a website. Websites need updates. They need edits. Sometimes there’s issues where people are attacking websites, and you need to secure your site. They should be backed up. Like I said earlier, there should be content that’s [00:04:00] being added to your site.

If you’re not doing all these things, things can break. We’ve had plenty of clients, great clients, always understanding, but they’ll email us after a few months of no updates, no edits, no maintenance on their site, and say, “Hey, my site’s broken. Fix it.”

Yeah, we’re here to fix it, but it’s broken because we weren’t maintaining it, and it’s something we’ve had to have a lot of heart to heart conversations with clients about this wouldn’t have happened if we were taking care of your [00:04:30] site. Maybe one time we can do it for free. Maybe we can make it affordable because it’s an emergency, but you have to be taking care of your site on a consistent basis to avoid these issues, and that’s really important.

Jenny Sullivan : I receive an email usually within the hour, and they’re on it. It’s really gives me peace of mind to know that if I do have an issue I can get it taken care of ASAP. Something you should consider. [00:05:00] It’s necessary if you want a website that is fully functioning and that your customers can shop at a moment’s notice.

Website Maintenance Is Necessary For Your Website

Jonathan: Having a web maintenance package for the DePauw’s website that gives us unlimited editing capability and lots of support is a real … I don’t know. It’s a real peace of mind to know that we don’t have to fight the website. We don’t have to worry when things are going wrong, and if something …

Vincent Aguirre: The third reason, [00:05:30] and probably the most important reason, is you built this site to help your business. You didn’t just build it to have fun or spend extra money or to look cool. You want this to help your business, and if you build a site, and throw it out in the world, you’re not going to get the same results if you were constantly maintaining upkeeping that site. You want to make sure your search engine optimization is continuing to improve and get you higher in the search rankings. [00:06:00] You want to make sure that if you’re investing in ads, Facebook or Google or even print, that you’re getting your money’s worth in your analytics. You’re seeing the traffic on your site, and you’re seeing how long people are engaging with content on your site, and what they’re doing, and how much they’re spending. These are all things that you should be doing, and if you’re not intentional about it you’re losing out on money.

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If you invested, let’s just say, $500 [00:06:30] a month. Adding new content, making sure your site’s up to date, and tracking to make sure your ads are converting the customers. You could easily see 100%, 200%, 300%, 400% return on investment on that $500 depending on your business. If for every $500 in website maintenance you spend, you make $4,000, that’s a no brainer. A lot of times we’re talking with a client about $200, [00:07:00] $300, $400 a month in maintenance, and they do the math, and they realize that’s a lot of money every year, but what’s hard to express to them is to show them the value they’re getting, and if we can get them to commit for 12 months, and then go back and look, see all the increase in your site. You had 1,000 more visitors. You had 100 more customers. Yeah, but it’s hard to predict that, and hard to convince a customer that’s going to happen until it’s [00:07:30] done.

That’s really the most important reason to think long term with this maintenance, is because if you’re going to spend $1,000 to $5,000 on a website, whatever you’re spending, however large your site is, you want to see that investment. You want to see that return on investment, but it’s just like buying a car, and letting your car sit there in the parking lot. What’s the point? You need to continue to invest. If you refuse to buy gas for your car, or you refuse to change the oil, you’re going to have issues. Thank you all for your time. If you’re seeing [00:08:00] this you’ve already invested a lot of time in this video. We want to make sure we’re helping you out, so go ahead and contact us about how we can maintain your website as a website maintenance company.

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If you mention this part of the video we’ll give you one free month of service on a 12 month commitment, because we’re that confident you’ll be happy. Some of our maintenance programs we offer standard backups and security scans. I think every website needs at least that. [00:08:30] If you truly believe in the importance of content we have a package that will allow unlimited monthly updates on your website. Small monthly updates, 30 minute tasks, but unlimited. You can do one every day. You can do three every day if there’s time for our team to get them done, so that’s really important, so you can keep adding content. We offer search engine optimization, and that’s also on a set monthly fee, and we can determine that based on your needs, [00:09:00] and we also offer eCommerce through WordPress websites. We can maintain your eCommerce store, so really website maintenance is very important.

That’s why we’re a website maintenance company as well as a web design company, and we really want to help you out. Thank you for your time. Thank you for listening. I’m really passionate about this as you can probably see, and I’m here to help, so if you need a website, know someone who needs a website, or you see the importance in website maintenance, let [00:09:30] me know.