It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Paul Boag - Helping People For Free At Scale
MP3•Episode home
Manage episode 315361716 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.
Talking Points
- The value of jumping on a new platform.
- How podcasting creates trust.
- How to create a good podcast.
- Hunting versus gardening.
- Expertise by association.
- Video-first workflow.
- The benefit of publishing your mistakes instead of editing them out.
- Why you don’t need to be outgoing to have a podcast.
- The benefits of daily publishing.
- The trust difference between writing and speaking.
- The simplicity of being a helpful human being.
- Why you should share absolutely everything you know.
- How tactics change over time.
- Why you need to adapt for the reality you’re in.
- What to copy from your heros (spoiler: copy the strategy, not the tactics).
- Why niching down is a great way to become dominant in a sector.
- Why it’s critically important to find out where your ideal buyers talk to each other.
- How to work your way into a niche market.
- Show your expertise, don’t tell your expertise.
- Niching around an audience instead of a deliverable.
Connect with Paul:
346 episodes
MP3•Episode home
Manage episode 315361716 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.
Talking Points
- The value of jumping on a new platform.
- How podcasting creates trust.
- How to create a good podcast.
- Hunting versus gardening.
- Expertise by association.
- Video-first workflow.
- The benefit of publishing your mistakes instead of editing them out.
- Why you don’t need to be outgoing to have a podcast.
- The benefits of daily publishing.
- The trust difference between writing and speaking.
- The simplicity of being a helpful human being.
- Why you should share absolutely everything you know.
- How tactics change over time.
- Why you need to adapt for the reality you’re in.
- What to copy from your heros (spoiler: copy the strategy, not the tactics).
- Why niching down is a great way to become dominant in a sector.
- Why it’s critically important to find out where your ideal buyers talk to each other.
- How to work your way into a niche market.
- Show your expertise, don’t tell your expertise.
- Niching around an audience instead of a deliverable.
Connect with Paul:
346 episodes
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