#027 Turning A Side Hustle Into An Inspirational Cake Business with Nastassja Lusengo
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Manage episode 190920020 series 1723043
Main points of discussion
- An introduction to Nastassja Lusengo
- Nastassja gives us an insight into her work on the Channel 4 TV show, Extreme Cake Makers
- How the fashion industry influenced Nastassja
- We find out how Nastassja got her very first cake customers
- What it’s like to charge your first customer for your services
- Nastassja talks about the change in price of her cakes
- Differentiating yourself in the cake industry
- Nastassja talks about how she learned to cook and the science of baking
- We find out if Nastassja has an ingredient black book
- Nastassja shares the story of the fire breathing monster
- What it’s like to be sacked from your job
- How losing your job could be a blessing in disguise
- Why you need to put trust in yourself
- How Nastassja got a cafe and ended up on a TV show
- How creating an experience has helped the Indulgent Sugar Plum bakery to stand out
- Nastassja’s biggest influence
- How long should you give your side hustle, to know if it’s something you should pursue
- Why the number of followers you have is not as important as building a sustainable business
- How to manage clients that want a service that you don’t offer
- We find out how much money Nastassja used to get started
- How much money you need to start your business
- Nastassja shares what gave her the confidence to leave her job
- Nastassja talks about if her business would be further along if she had left earlier
- We find out what is working for Nastassja is promoting her business
- Why you shouldn’t rush your business
- How Nastassja using free work to get started
- Why you need to research your competitors
- Why you need to be unique
Key points you will learn
- How long should you give your side hustle, to know if it’s something you should peruse
- Why the number of followers you have is not as important as building a sustainable business
- Why it is important to do research on your competitors
Links and resources mentioned
More from Nastassja Lusengo
- ms_sugar_plum on Instagram
- @indulgent_splum on Twitter
- Extreme Cake Makers Tv Show
- Indulgent Sugar Plum: Cake House – The Crypt At St Peters/Liverpool Gr, London SE17 2HH
Homework
- Research your competitors. Interact with your competitors, by trying out their products or services and set yourself the task of finding out:
- What can I do to improve this
- What could I bring to this market
- What makes me different
- Why would people want to come to meThis will help you to create your own path and niche for your business.
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34 episodes