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JNS012: Michael Garner: What I learned about fundraising in grad school
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Welcome to the Donor Doctor with your host James Newberry. On today’s show, James interviews Michael Garner MPA Problems Development Directors Face.
Start of Fundraising Career
Michael has done direct mail, telemarketing, and is currently taking up Masters of Public Administration specializing in nonprofit management. Born out of necessity, he spent 4 years working in a telefund center while studying in an undergraduate course.
He saw that there were generally 2 types of people working at the telefund center: those who immediately realized they hated the job and those who just loved doing what they do. Michael fell in love with fundraising, and eventually ended up becoming the assistant manager.
Building Connections
In telemarketing, potential donors are always encouraged to give more than their highest donation or than the amount they previously gave. For this, it is important to find out what the donor exactly wants to achieve and then connect it back to the cause. Direct marketing, however, may require more effort to build that connection.
All About Mindset
Many sometimes find themselves in an awkward position when raising support. Shyness has a way of making fundraising difficult. Michael discusses the significance of thinking from the donor’s perspective.
Fundraising isn’t a one-sided cause. Potential donors usually think how they can create an impact with their donation. It’s a reciprocal relationship, where the donor gets an opportunity to participate in something they love.
Download and listen to Michael Garner MPA Problems Development Directors Face, and learn about the challenges in raising support!
If you’re short on time, here are the highlights of Michael Garner MPA Problems Development Directors Face:
Getting a degree? (1:03)
Telemarketing and direct marketing? (3:05)
Dealing with shyness in fundraising? (5:49)
Motivations in giving? (11:26)
Why development directors leave? (20:22)
Unrealistic judgments? (23:00)
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