Caitlyn Jenner: A Billion Dollar Brand?

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On episode 98 of the WIN Without Competing! show Dr. Arlene analyzes the Caitlyn brand dispelling erroneous assumptions and misconceptions about Bruce Jenner, the definition of transgender, and Bruce’s motivation to become Caitlyn at age 65. Jenner’s complex personality coupled with unique contradictions enabled him to create the Caitlyn brand which could become a billion dollar brand. You can learn a lot about yourself fromBruce’s evolution and transition to Caitlyn which canimpact how you view your individuality, identity, and brand. Unhappy about your life? Personal? Professional? Both? Make the big changes now, not at age 65! Call Dr. Arlene: 310-443-4277. Email: DrBarro@WinWithoutCompeting.com. barro global search, inc. 10940 Wilshire Blvd. Suite 1600 Los Angeles CA, 90024 About Dr. Arlene & barro global: After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur. In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions. Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.

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