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Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

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Archived series ("iTunes Redirect" status)

Replaced by: Drill to Detail

When? This feed was archived on January 26, 2018 22:34 (6y ago). Last successful fetch was on January 24, 2018 12:57 (6y ago)

Why? iTunes Redirect status. The feed contained an iTunes new feed tag.

What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 181765647 series 1331950
Content provided by Mark Rittman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Rittman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

  continue reading

48 episodes

Artwork
iconShare
 

Archived series ("iTunes Redirect" status)

Replaced by: Drill to Detail

When? This feed was archived on January 26, 2018 22:34 (6y ago). Last successful fetch was on January 24, 2018 12:57 (6y ago)

Why? iTunes Redirect status. The feed contained an iTunes new feed tag.

What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 181765647 series 1331950
Content provided by Mark Rittman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Rittman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

  continue reading

48 episodes

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