105: Dentistry Needs Marketing Specialists To Compete in a Crowded Consumer Landscape

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Manage episode 289009921 series 1569094
By Emmet Scott, Emmet Scott - CEO, and Growth Leader. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Emmet hosts Sabina Hitchen, PR Strategist, Founder of Press for Success; and Jessica Abo, Media Trainer, and Journalist; to discuss the need for marketing expertise in dentistry. They discuss how competition for patients isn’t just from other dental practices but from anything else that is grabbing patients’ mind space — multiple products and services. Marketers from all industries are vying for consumers' attention. Sabina and Jessica offer thought-provoking commentary and strategies for marketing and PR in the dental industry — to help group dentistry leaders go beyond the belief that since dentistry is need-based, patients will always seek care. To acquire patients, a sophisticated marketing approach is required on par with the entire consumer landscape.

128 episodes