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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 383: Meta Ads State of the Union 2024 + the Treat Yo' Self Economy | AKNF
Manage episode 404042816 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING.
Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more)
Timestamps:
[00:00:00] Introduction
[00:02:00] The Role of Creative Analytics in Shipping Winning Ads
[00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024
[00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend
[00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI
[00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization
Hashtags:
#MetaAds2024
#DigitalMarketing
#EcommerceStrategies
#CreativeAnalytics
#FacebookShop
#AIAdvertising
#BrandRecognition
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
470 episodes
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Manage episode 404042816 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING.
Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more)
Timestamps:
[00:00:00] Introduction
[00:02:00] The Role of Creative Analytics in Shipping Winning Ads
[00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024
[00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend
[00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI
[00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization
Hashtags:
#MetaAds2024
#DigitalMarketing
#EcommerceStrategies
#CreativeAnalytics
#FacebookShop
#AIAdvertising
#BrandRecognition
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
470 episodes
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Similar to DTC Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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