Using a Framework to Create Inventive Content

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By John Jantsch. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

263 episodes