Forrester’s Kevin Lucas previews his AR Forum presentation on analyst influence
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Manage episode 194559156 series 1878716
At a panel of working beyond best practise at the AR Forum on October 3rd, Kevin is able to propose a strong model for influence: that AR is not just influencing analysts (how far that is possible), but also understanding that little or no business value arises until the analysts' ideas are out in the market place where they can influence vendors.
14 episodes