EIR 013: Martijn Jegerings the founder of Open Wear shares insights on building a sustainable performance product with a transparent supply chain

29:52
 
Share
 

This series is archived ("Inactive feed" status)

Please note series archiving is a new, experimental, feature of Player FM with the aim of helping users understand how we fetch series and report on any issues.

When? This feed was archived on June 20, 2018 09:43 (11M ago). Last successful fetch was on March 03, 2018 21:09 (1y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 189591181 series 1449013
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Facebook advertising is a powerful tool. An advertisement for the Open Wear Snow Jacket caught me. It contained a slogan that combined sustainability and performance and immediately cought my eye. I loved the concept and the running kickstarter campaign was very professional. Luckily the founder Martjin agreed on an interview and we talked about the way from the idea to the final product, kickstarter and the influence that starting a business has on your life. I was amazed that a company of two people can built such a brand and I wish there would be more products that prove that sustainability and performance are no contradiction. The brand name Open Wear stands for an open and transparent supply chain, which is a step in the right direction to make the clothing industry a fair industry for everyone participating.
This company is another perfect example for what I want to show with this podcast. Living an active lifestyle, doing sports, going skiing, using high quality and stylish equipment is possible all at the same time. Of course it is not perfect and there are a lot of points to improve, but it is a starting point and helps to raise awareness that we have to adapt our lifestyle if we don’t want future generations to pay for our mistakes.

Show notes:
Open Wear
Open Wear Facebook
OpenWear Instagram
Sympathex

Martijn’s hacks and tipps:
1. Use public transportation
2. Be careful what you buy and inform yourself what it took to produce
3. Be cautious with your meat consumption
4. Keep on asking!


Easy: www.easyimpactradio.com

Create an impact on others: Community

Be impacted: Newsletter

See the impact: Instagram

picture by Open Wear

18 episodes available. A new episode about every 16 days averaging 27 mins duration .